Mr. Gerrit

Ode to a master

The Brief

To create something simple is one of the most complicated tasks someone can achieve, the less there is the more it was thought. Part of this thinking is what guided some of the masterminds of design.

The Approach

We took a look and a lot of analysis to the work of one of the masterminds of the last century, the way he thought about art and geometry were unique to this world, his approach to design was to create efficient furniture that can be lighter, efficient and beautiful to create.

The Solution

The Gerrit lounge chair is a direct reference to the work of Mr. Rietveld, using the patterns of his famous paintings also derived from his structural approach united with our bending wood technique created a beautiful individual sofa that reflects the statements of a master mind.

Year /

Client /

Creative Direction /
Victor Alemán + Ismael Porras

Design Team /
Jose Couture + Alejandro Ramírez

Photography /
Ismael Porras

Production Insight